Turkish Airlines – Riga Airport (RIX)

When Turkish Airlines aimed to promote their services and business class offerings in Latvia, we executed an all-encompassing campaign targeting passengers at Riga Airport. Our strategy was designed to capture the attention of passengers, especially within the Schengen zone where competition was fierce.

We strategically placed ads in key locations inside and outside the terminal, ensuring a continuous presence. This included flags in the check-in hall, lightboxes in the duty-free area, digital triangles between Schengen and non-Schengen departures, and a dynamic hybrid wall at the baggage claim area. To make a strong initial impression, we utilized an outdoor triangle billboard positioned outside the terminal.