Christian Dior Summer 2023 Campaign – Istanbul Airport (IST)

Brands aiming for exclusivity step beyond the duty-free stores to create unique experiences. When Parfums Christian Dior sought to enhance its 2023 summer campaign, we targeted Istanbul Airport's Bosphorus area, a hub for luxury shopping and fine dining. Through a clever blend of the digital screens network, the Dior Minicar promotion unit, and strategic lightboxes, we significantly boosted brand visibility, passenger engagement, and in-store sales. Maximized visibility and appeal were ensured with giant lightboxes located near the flight information boards, catching the eye of Business Class Lounge guests on the second floor.