Christian Dior Summer 2023 Campaign – Istanbul Airport (IST)

A Splash of Summer Luxury in Istanbul Airport

Impactful Brand Activation & Visibility Presence

Brands aiming for exclusivity step beyond the duty-free stores to create unique experiences. When Parfums Christian Dior sought to enhance its 2023 summer campaign, we targeted Istanbul Airport's Bosphorus area, a hub for luxury shopping and fine dining. Through a clever blend of the digital screens network, the Dior Minicar promotion unit, and strategic lightboxes, we significantly boosted brand visibility, passenger engagement, and in-store sales. Maximized visibility and appeal were ensured with giant lightboxes located near the flight information boards, catching the eye of Business Class Lounge guests on the second floor.

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Creative Touch

We create tailored projects with exclusive brand experiences.