Programmatic

Why Programmatic?

Programmatic Digital Out-of-Home (pDOOH) advertising allows physical advertising spaces to be listed on digital exchanges and sold automatically. This sales automation appeals to media agencies, which aim to control advertising budgets in the most efficient way. Additionally, using historical or real-time data for advertisements can improve customer experiences and achieve better audience targeting.

We advocate for integrating pDOOH into our digital sales strategy, anticipating its growing importance in the future.

What is Airport Media?

Although airports categorically fall under out-of-home advertising, we believe that they deserve to be positioned as Premium OOH, if not a separate segment.

Advertising at airports, where a captive audience of enthusiastic travelers awaits exciting new experiences and brand messages, has an unmatched advantage over any other indoor or outdoor venue. Have a look at “For Brands” for more on this topic.

Our Solution & Approach Media Port Programatik

As an airport-only media company, from the beginning, we have designed our solution by bearing a few critical points –

• Programmatic is the future of advertising sales. In the coming years, combined with AI and new capabilities, it will be the primary buying channel for many brands.
• We should avoid the potential cannibalization of prices and depreciation of the value of airport media.
• We shouldn’t undermine the efforts of our sales teams, especially global and travel retail sales, due to their nature.

We value the expertise that comes with a stakeholder spirit. After a year-long journey that started in late 2023, Media Port has teamed up with DoohClick as its sales automation platform partner and Adform as its launch SSP.