When Sol de Janeiro wanted to enhance its Bum Bum Cream activation, we supported them by combining one of our lightboxes facing a duty-free shop with Bum Bum Cream mockups and product sampling with our solution partner.

This special installation has been enhanced by the digital screens network in Istanbul Airport's Bosphorus area to reach all departing and transferring passengers. Moreover, the activation staff made it even more colourful, successful, and joyful.